Proving House Values

Postcard marketing? Does it work?

Of course it works. If it didn't I wouldn't invest up to $500 on each listing I take on producing this for my sellers. In our current real estate market, it is important that your agent utilize EVERY resource to find that ONE buyer that you need for your home.

What is the purpose of postcards going out to your neighborhood? Who better to help market your home. Your neighbor four streets over (who never drives down your street) may have a friend or family member that wants to move into the area. This is one of the upfront expenditures that I provide to my sellers and I have had great success getting my listings sold with these postcards. I also incorporate QR Code technology, your homes own domain name, text message servicing point a potential buyer directly to your virtual tour and 800 call caputer technology. This is how real estate should be done.

Where are your homes listed on the internet with J.J.'s Internet Marketing Plan?

What does J.J.'s Home Sold Marketing Campaign

When the Chapa Real Estate team takes your listing we will:
-Mail out 300 postcards to your subdivision advertising your home
-Create a virtual tour of over 30 photos
-Create a custom website for your home
-Create color flyers for your home
-Place your home in several local print publications including Dallas Morning News
-Link your home to over 50 different website portals including Google, Realtor.com, JJChapa.com, KW.com, Trulia.com, Craigslist.com, Ebby.com, Remax.com, Century21.com (all other real estate company sites), housevalues.com...to name only a small few
-Send out emails to top real estate agents in the area advertising your home
-Assign your home its own exclusvie 1-800 number

This is to name just a few items. We aggressivley market your home everyday to as many individuals as possible. We are always coming up with unique and cutting edge marketing resources to get our homes sold fast and for top dollar.

How do houses get sold?

4% because someone saw the real estate sign
9% through print advertising
4% through other media
5% through direct mail marketing
14% through internet marketing
3% open house
7% un-reported
54% through a co-op real estate agent using Multiple Listing Service

In a "Beauty Contest and Price War"

Todays buyer is in for a real estate buying treat. Unfortunatley, that can be at the sellers expense. The best way to get top dollar on your home sale is to make sure you are the "best dressed" house in your market and that you are priced "AT MARKET".

The days of slightly overpricing in hopes that you will get that one buyer that "has" to have your home are a thing of the recent distant memory.

Todays buyer is wanting the nicest home possible for the least amount of cash. In our economy, people are cautious of pulling the trigger on a $30,000.00 automobile much less a $150k home. Buyers are fewer and far between and real estate is like any "supply / demand" product.

The last piece of this puzzle is that you MUST hire a real estate professional, and not just the old school agent that sticks that sign in the yard and sits back and waits. You need an agent with an aggressive marketing campaign. One that is going to use print, internet, direct mail, direct email, 800 call capture technologies to name just a few.

To get a professional opinion of your home and see a sample of a Professional Home Sold Marketing Campaign, call J.J. Chapa today!

Discount brokers

I was talking to a seller the other day.

They had been with a discount broker for over a year. They never got updates on the status of their home sale. Rarely were updated or called by their disount broker. Ultimatley, they felt that their agent didn't do anything to get their home sold.

My response to them was, "well, when the agent has little incentive to adequatley market your home then you kinda get what you pay for".

When I take a listing, I spendfrom $500 to $800 to market your home. In this market, putting a lawn sign out and crossing your fingers does notwork. Marketing will move your home.

In one case, I took an expired listing that had been on the market with a discount broker that didn't even advertise the sellers home in MLS. The sellers paid $2,500 UPFRONT for the "marketing" service that basically was a BuyOwner sign that was mailed out to them and a spot on their website that generated very little traffic. Never pay anyone upfront for a service that you are paying them to do which is to sell your home. I don't sell your home? I don't get paid.